Want to admit or not, but the truth is: we’re all a little materialistic. Now, I know there are some of you out there who are already looking around like, um could she possibly be talking to me? Yes, I’m talking to you. You may consider yourself a saint among us but tell me, would you would pass up a dollar bill on a deserted street corner? Would you frown upon winning a free iPad? Have you never wasted a part of your work day browsing …whatever. Just things. This and that. Yeah, you’ve got an ounce of materialistic-ness to you.
While that’s not something to be necessarily proud of, it’s okay. “Things” may not be the meaning of life….but things are pretty nice. But sometimes the worst thing about things is that we have to go get them, pick them out, and lug them home. As has been said by many memes, “ain’t nobody got time for that.” Hence the new trend: subscription boxes.
Subscription boxes are like the snail mail you’ve always wanted. It’s like for once, grandma actually read your Christmas list and instead of spoiling you just once a year, she spoils you once a month (just like back when you were more cute and less old). Nowadays, you can get subscription boxes for almost anything – there’s Bacon of the Month Club, Birchbox, Dollar Shave Club…you name it, you can get it handpicked and delivered to your door. What’s not to like?
Recently, a DC startup has combined the proven awesome subscription box-model with something else lovable: chic home décor. Jennifer Wagner Schmidt, interior decorator, blogger, and woman behind JWS Interiors started Box of Chic. The subscription service describes themselves as “stylish and affordable home décor subscription box.” As a young company, they have already made waves by being seen on The Today Show and featured in a Washington Post write up.
Starting the subscription box company is far from Schmidt’s first entrepreneurial rodeo. Her interior decorating company is based in DC, but she has served clients here as well as in New York City. She was names as one of the inspiring women for Harper’s Bazaar “Fabulous At Every Age” feature this year and was named as a hot talent, up-and-coming designer in the DC area by Home & Design Magazine in 2013. Not to mention, she has had work featured in popular news sources such as GoodHousekeeping.com, The Washington Post, Modern Luxury, and on a handful of stylish blogs.
Running at $49/month, Box of Chic is definitely enticing. Currently, the company is launching beta/first boxes, preparing for a full-on subscription service to launch in 2016. Each box offers home décor, houseware and accessories centered around some sort of theme – be it a style, a room, a season, or something else entirely. And in case you totally lack creativity, imagination or the ability to execute ideas on your own – this box has got you covered. Each month includes a photo card showcasing the box’s contents in a styled setting (accompanied by styling tips) so that subscribers can easily re-create the look.
Box of Chic’s first box debuted for September/October (meaning its still available) and features a mostly black and white color scheme with an office-central theme. The insides (spoiler alert) include:
17 “ x 17” Black and White Pillow Cover for Desk Chair
Zou Busou Bisou gold polka dot ceramic tray
Harvest Paper Co. Girl Boss Pencils, set of 3
White Gardenia Candle Tin
Sunglasses Match Box
Fashion Illustration Flat Card
The November/December box will have a holiday focus, meaning to help you dazzle your guests in effortless style. Speaking on her inspiration to start the business and referecing her 53k Instagram followers, Schmidt spoke to The Washington Post:
“I notice that people really liked my work on social media, and they would comment on it and other bloggers started featuring my work. There were beauty boxes but not a home décor box that was affordable and put together for the consumer by a professional decorator.”
Ultimately, each box will contain between four and five items. Her hope with the added inspirational photos and design tips is…”to take it a step further so people aren’t just getting a box of design pieces. I want to show people what they can do with it in their own home.”
Does subscribing to Box of Chic mean that you will stop spending precious hours of productivity scouring the Internet for the perfect “something” to fill the whole in your heart? Let’s be honest. No. Does it mean you will lose the strange, painful and reoccurring symptoms of Pinterest-envy? Ha! Laughable! But, will you be more chic than before, support a local business and not have to leave your couch in the process? Yup. I’m chalking that up as a win. Be chic, people. It will look good on you.